AUTHENTIC LIFE MEDIA, INC.
Creative Director and Founder
2018 - Present
After almost a decade of wearing many hats throughout the marketing and social media industry, Angela founded the digital storytelling agency, Authentic Life Media, Inc. in 2018. The company focuses on three pillars: strategy, content, and engagement and offers a variety of services ranging from digital and social media management to graphic design, photography, videography, and more.
TALLULAH PR + MGMT
2018 - 2019
Through the role of Music Publicist at Tallulah PR & MGMT, Angela and other team members focus heavily on artist development and helping to bring the artists' visions to life. She designs campaigns that think outside the box by utilizing a combination of traditional press, digital media, DSP playlisting and brand partnerships.
THE INTERNATIONAL CULINARY CENTER
Communications and Social Media Manager
2016 - 2018
As the Communications and Social Media Manager for the iconic New York City culinary school, Angela is responsible for conceptualizing, managing and analyzing all digital + social media campaigns to effectively increase the overall audience and drive program enrollments. She is the direct supervisor of marketing interns and provides ongoing creative direction on photography and video shoots to support the overall marketing strategy.
RED LIGHT MANAGEMENT
Digital Strategist and Social Media Manager
2014 - 2016
Angela began her digital strategist position at the New York City office of Red Light Management in October 2014, working exclusively under the Tiësto team. For two years, she oversaw all social media strategy and implemented tactics on multiple platforms for electronic music artists including Tiësto, Seven Lions, Dzeko & Torres, MOTi, ZAXX as well as Musical Freedom and AFTR: HRS record labels. Aside from establishing artist bios and press releases, she conceived, implemented and analyzed various social strategies across a multi-platform landscape [including Facebook, Instagram, Spotify, YouTube, Soundcloud, Twitter, and Vine]. Angela worked closely with the artists’ record labels on marketing timelines for single and album releases, major brand partnerships, and on-site activations.
Founder and Editor in Chief
2011 - 2015
Angela launched the electronic dance music blog EDM Insider
[www.edminsder.com] in July 2011. Content included video and written interviews with top-tier artists, event and album reviews, photo galleries and more. Throughout the 5-year lifeline of the online publication, Angela managed over 20 contributors where she strategized brand development and curated and edited all editorial content. In addition, she liaised with artist and venue management, publicists and brands for cross-promotional initiatives. Twitter was the most influential social tool for EDM Insider, with a following of over 40,000.